Chihame YES Club Public Awareness Campaign

If one of the ways of measuring leadership is by how many people one can attract and influence, then these CITW YES youth are on it!

Chihame YES Club recently conducted an awareness campaign targeting their local communities’ trading centres. As leaders they craft their message to range from environmental issues and suggested solutions to social wellbeing (including the HIV pandemic).

Public awareness campaigns are some of the ways which CITW YES members appeal for traditional practices to change in order to achieving sustainable conservation. They talk to their own people and often prove to be more effective than doctors or professors from outside their communities could.

If leadership is also about influencing others, changing mind sets and also how much you care for others, then the Chihame YES Club is a great success. The Club demonstrated their leadership when they converted a new member – a young ex-poacher from their community.

The converted young man is Yolam Milanzi.

  • Age 19
  • Failed at school and dropped out
  • Lives with his mother and three siblings
  • Wishes to become a successful farmer
  • He used to trap and kill monkeys, birds and other smaller wildlife from a local protected forest and other wildlife reserves
  • He has now discarded his tools (traps) and is the most recent and welcome member of the Chihame YES Club

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